Cyberceuticals

Digital illustration for GlaxoSmithKlinepharmaceuticals.

Digital image for pharmaceuticals giant GlaxoSmithKline
The goal was to infuse a contemporary edge to the forward thinking company. This was accomplished by incorporating organic elements in the overall structure of the piece, rather than using the cliched montage of lab-coated technicians. This refocused attention on the more humanistic aspects of the company in favor of a less desirable commercial image.
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